"We have a small budget, can we get a commercial with big bite?"

New York, NY — June, 2006

The question came from Seiter & Miller's newest client Wiley, one of the world's leading book publishers, including the Dummies series and Betty Crocker cookbooks. The company's newest and hottest seller The Little Book that Beats the Market had a chance to appear on cable TV, but only if they could produce something great on a limited budget.

We've always believed that creative and effective advertising can be tailored to fit our clients' resources. This new TV spot titled "Shark Bait" continues a long tradition of Seiter & Miller commercials that are creatively outstanding thanks to their simplicity and a strong concept...and within the client's $20,000 budget.

Credits go to Stefan Danielski and Lindsey Jones, Art Directors; Livingston Miller, Writer; and Sam Stephens at U-Direct Productions.

About Seiter & Miller Advertising:
Seiter & Miller Advertising is based in New York City. The agency’s clients include Arnold Bakeries, Crain's New York Business, Kyocera Mita America, New York University School of Continuing and Professional Education and Smith & Wollensky Restaurant Group.